We built the marketplace we wished existed.

Creator marketing has always asked businesses to hand over control. You find a creator, agree a rate, send a brief, and then wait to see what appears on the internet with your name attached to it. If it is wrong, you find out when everyone else does.

We did not think that was the trade anyone actually wanted. Businesses were not asking for guarantees, they were asking to see the work before it went out. That is a much smaller thing to build, and nobody had built it properly.

So we made the approval step the centre of the product. A business creates a campaign and funds it upfront, so the cost is known before anything begins. The campaign is split into placements that creators claim from a storefront. Every submission comes back to the business for review, and nothing is published without that approval. Once approved content is live, views are read from the platforms themselves, and creators are paid on those verified views.

And to the creators reading this — we see you too. We know what it is like to be talented and consistent and still overlooked because your following is not big enough yet. On EasilyPromote the campaigns are open. You claim a placement, you make the work, you get it approved, and you earn on the views you delivered. Not on how many followers you arrived with.

We are starting here, in Nigeria, with Nigerian businesses and Nigerian creators. It is early, and we would rather build the next part with the people using it than guess at it.